IGN Middle East

'Beep Boop Beep Boop': New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag

Microsoft's new gaming boss Asha Sharma has begun chatting on social media with Xbox fans — and responding to comments ...

Microsoft just handed the Xbox keys to an AI exec. The internet is already freaking out

Phil Spencer’s abrupt exit and Asha Sharma’s surprise promotion come as Xbox sales slide and Microsoft’s console strategy looks more uncertain than ever.

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?
The Escapist

Original Xbox creator thinks console is dead after Asha Sharma becomes CEO

One of Xbox's original creators has predicted that the console could be killed off soon by AI-focused CEO Asha Sharma.

Xbox's new CEO is having a tough time establishing her gamer cred

Late last week, Xbox announced that longtime CEO and face of the company, Phil Spencer, is leaving after 25 years with the team. His replacement, Asha Sharma, is the current president of Microsoft ...
Ars Technica

New Microsoft gaming chief has “no tolerance for bad AI”

Last week’s surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head ...

New Xbox Boss Says ‘Hear You’ When Asked To Bring Back Exclusives

“Hi Asha Sharma, as the new Xbox CEO I hope that you understand how important exclusive games are and how games like Halo, ...

Microsoft’s new gaming chief makes bold promises about AI in gaming

Microsoft names former AI products head Asha Sharma as its gaming chief, and she has sparked heated debate over her professional journey and AI's role in the gaming ecosystem.