During his Puerto Rico residency, Bad Bunny will host shows for locals first. And bring an estimated $100 million in visitor spending.

Puerto Rico’s renowned rapper Bad Bunny launched his first concert on Friday night as part of the artist's 30-show residency in the island. In his newest album, Bad Bunny promoted the island’s traditional music,

Faced with the arrival of visitors from all over the island and thousands of tourists, authorities develop a strategy that integrates technology, preventive patrolling and collective transportation

Is Bad Bunny entering his shade era? A recent post from the Puerto Rican global phenomenon on Instagram had a lot of people talking. The carousel of photos included one close-up photo of a specific hat.

Bad Bunny’s record-breaking is all the more notable because he raps and sings almost exclusively in his mother tongue. In the early 2000s the biggest rappers in the world were all American; Latin artists, such as Enrique Iglesias, had to perform in English if they wanted to reach a global audience. No longer.