An “economic blackout” promoted on social media is underway but with no clear indication of how many people took part or whether retail companies and restaurants will notice any effect from the grassroots protest.

Many consumers nationwide plan to participate in a 24-hour economic blackout on Friday, which started after midnight, to protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump's efforts to eliminate federal DEI programs since taking office.

People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”