Sony’s decision to increase prices comes as all PS5 models remain readily available through major US. retailers

A major video game console maker announced that it's raising prices here in the United States due to "a challenging economic environment." On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.

After months of holding off, Sony has raised the price of its PlayStation 5 console lineup in the United States and the PS5 Pro is now a whopping $750.