But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,

Samsung offers an AI Drawing Assist feature that's available virtually everywhere in One UI 7 on the Galaxy S25 — here's how to use it.