The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

Hello Kitty designer Yuko Yamaguchi reveals how she took the character from obscurity to global fame through fan feedback and ...

New Poppin' Cider drink bottles featuring six Sanrio characters with six different flavors are available for purchase at ...

New kids toys have arrived to McDonald's Happy Meals featuring Teenage Mutant Ninja Turtles and Hello Kitty and Friends. Take ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years.

On its opening weekend, Gudetama Cafe in Buena Park drew customers who waited as long as 12 to 16 hours to enter the restaurant based on Sanrio's lazy-egg character.

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...

Sanrio’s world-weary character stars in a new Netflix series. By Tejal Rao In “Gudetama: An Eggcellent Adventure,” a new live-action and animated series on Netflix, an ambitious television ...

In 1979, Sanrio decided to revitalize the brand, and Yamaguchi was one of several illustrators tasked with creating and presenting new imagery. Aware that Hello Kitty was an aspiring musician, she ...