Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

For the first time in 30 years, Wixom has a new logo. The City Council approved the new logo – the city’s name with a bold blue and red ‘X’ – last month. “Anyone who lives or works in Wixom will tell ...

For the first time in a quarter century, Springfield Public Schools has a new logo. The image is an open, blue door. The visual brand, a symbol used to promote public identification, was revealed to ...