Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Instagram continues to evolve in ways that prioritize connection, ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram announced on Friday that it will now let you go back and see your previously watched Reels thanks to a new “Watch History” feature. Rival TikTok has had a Watch History feature for a few ...

Instagram is testing out a new feed that opens right into Reels. The platform now has 3 billion users and is focusing on DMs and Reels. Farewell to Instagram as a place to post pics for your friends.

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

Instagram Reels now has a watch history that shows you everything you saw on Reels recently. It's only for the last 30 days, but this is hugely helpful. Now you can find that old Reel you saw last ...

Instagram and TikTok’s apps might look even more similar before long. Instagram just announced a test rolling out to “a small group of people“ that makes Reels the default tab view when you launch the ...

Instagram has chosen India and South Korea to test a new interface that displays the app’s Reels page first. The company first showed off a similar design when it launched its first iPad app earlier ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

TikTok has long offered a way to revisit old videos you’ve seen, but until now Instagram offered no such feature. Fortunately, that missing feature is finally here: Reels now come with a dedicated ...

Instagram head Adam Mosseri has announced that as part of a test, some Instagram users will be able to try a new menu bar in the app with a different arrangement of tabs. Notably, the new menu bar has ...