“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...
This article is the third in an editorial series with a goal of directing line of business leaders in conjunction with enterprise technologists with a focus on opportunities for retailers and how Dell ...
Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...
Marketers are being encouraged to think about the customer experience across all areas of the business with the launch of a new 360-degree customer view microsite from SAP. The site is designed to ...
With Salesforce, ENGIE gains a common, intelligent view of its commercial and residential customers across more than 70 countries. Now its employees have a 360-degree customer view and are equipped to ...
More than half of global executives — 58% — said that customer experience is the number one business priority facing their businesses, according to a recent report published by Harvard Business Review ...
Customer experience leaders need to present insight with enough "voice" to prompt real actions. Voice of the Customer (VoC) programs are a cornerstone of successful customer experience programs. Yet ...
Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms. Built on Google ...