In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

High prices can actually motivate consumers to buy. Why is this? Let me explain this with a true story. A few years ago, a friend of mine who owned a jewellery store called me to describe a curious ...