ABM has been around for a while now, but ABM mastery is very rarely achieved. In a recent Propolis Hive report, we spoke to several true masters of ABM, ranging from the head of global ABM at Fujitsu, ...

The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

I have a confession to make. Almost 10 years after the first episode of Parks and Recreation aired, I finally started watching the award-winning series, and although I’ve only binged into season four, ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Whether you know it or not, you’re part of someone’s ...

Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency by synchronizing marketing and sales efforts to deliver personalized ...

After a year of unprecedented excitement around artificial intelligence, nearly every healthcare company is eager to claim its go-to-market strategy is now “AI-powered.” That enthusiasm has been ...

According to Marketing Week’s exclusive State of B2B Marketing research, most of the 600 B2B marketers surveyed (85%) consider nurturing individual accounts and customer relationships to be crucial.