TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.— This story first appears at TheDesk.net, a premium source ...

Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view ...

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

The advertising industry has entered the agentic AI era many executives believe will reduce product purchases to one click and provide autonomous creative capabilities that rely on personalization ...

NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...

Magnite operates a technology-driven platform connecting digital publishers and buyers across connected TV and online media channels.