Buying appliances isn't just about size tags. Small missteps in measuring can cause big headaches and it's easy to miss ...

Nielsen will add wearable devices to its national TV measurements beginning this fall. Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset ...

Sponsored by: Texas Instruments A post amplifier can facilitate noise measurement by boosting op-amp noise so that it becomes more visible on benchtop instruments. This file type includes ...

Nielsen is adding hyper-targeted ad measurements to its National TV currency, a long sought-after addition that should please advertisers who are wary that Nielsen is missing key swaths of people who ...

The biggest problem with precision noise measurement is that the noise floor you’re trying to evaluate is frequently below the sensitivity of your measuring instruments. The dominant technique for ...