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Adobe boosts ad spending to $1.4 billion to attack fear over AI

(Bloomberg) -- Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition and skepticism from Wall Street that the company is a loser in ...
adexchanger

Adobe Advertising Cloud

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...
Business Wire

Adobe Expands GenStudio with Suite of AI-Powered Innovations for Delivering Video and Display Ad Campaigns at Scale

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...
TheStreet.com

Adobe Gains as Creative Cloud Strength Overshadows Ad Pressures

Though Adobe’s (ADBE) advertising software business is struggling right now, markets are pleased with how well its media and document software businesses are ...
Inc

Here’s How Adobe’s New AI Video Tool Could Upend the Ad Business

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...