More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...
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Reels led ad share on Instagram in 2025, data shows
Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...
As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.
On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...
Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...
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