Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising ...

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

The NAD also took issue with how T-Mobile advertised its T-Sat service. Claims such as “No matter where you are, you will ...