Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources. The ridehailing giant announced the launch of its ...

In-app advertising is a hot topic this year, due to the surge in activity and new efforts at privacy protection in the last 24 months. Now, a new study of more than 300 mobile publishers indicates ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

AppLovin Corporation (NASDAQ:APP) ranks among the stocks with the best earnings growth for the next 5 years. With an ...

As I was rummaging through my inbox for fodder for this week's column, I was struck by a report published recently by eMarketer suggesting that app marketers have been growing less reliant on ...

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Apps aren’t just a way to pass idle hours — ...

According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...