More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Instagram ads can feel eerily personal, leading to misconceptions that the app may be listening to you. However, you can ...

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.