The event served as the launchpad for Martell’s next phase of cultural direction, one shaped by long-term intent, credibility and creative partnership. Afrobeats is shaping how a generation sees ...

Add Yahoo as a preferred source to see more of our stories on Google. Paris was the place to be on June 25, 2025, as Martell kicked off the first-ever Afrobeats Live, an intimate gathering celebrating ...

Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and ...

On June 25, where music, culture and legacy collided at Martell’s first-ever Afrobeats Live panel in Paris, Davido made one thing clear: he’s still evolving. Just hours before joining AfroFuture’s ...

Martell, the oldest major cognac house, kicked off a bold new chapter with its Afrobeats Live event in Paris on June 25. The night marked the return of its partnership with global Afrobeats star ...

Ruger, a Nigerian musician, claimed that his Grammy-winning colleague Burna Boy introduced the live band to Afrobeats performance. According to him, most Afrobeats artists used to perform on stage ...

On November 8, Afrobeats sensation Asake is stepping onto Red Bull Symphonic stage at Brooklyn’s Kings Theatre, performing his greatest hits alongside a full world-class orchestra led by conductor ...

Nigerian music executive, Michael Collins Ajereh, also known as Don Jazzy, has said Afrobeats artists and producers made ...

Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together the people who are shaping the music and culture of Afrobeats. This second edition, themed ...

Popular singer, Ruger has said that his senior colleague and Grammy-winning artist, Burna Boy introduced the live band’s trend into Afrobeats’ performance. According to him, before the discovery of ...