"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We asked Camille & Cody Goldstein of Muddling Memories to share their favorite affordable alcohol brands.

By Abigail Summerville March 4 (Reuters) - The parent company of Four Loko, the canned alcoholic beverage that became a college campus sensation in the late 2000s before being reformulated under ...

The “premiumization” trend that fueled luxury alcohol growth for years is now showing cracks. High inflation, declining discretionary spending, and a global inventory glut have weakened sales of ...

On March 4, 2026, according to a Reuters report citing three sources familiar with the situation, Chicago-based Phusion Projects has hired JPMorgan to explore a sale of its Four Loko brand, which ...

Shoppers are purchasing no- to low-alcohol beverages more throughout the year, according to a report released Tuesday by data-driven solutions company Inmar Intelligence. The trend reflects a broader ...

A cultural reset is threatening a multi-billion dollar industry. Remember when not drinking at a party meant you either had to fake it with a soda or brace for endless questions? Those days are ...

A new Harris Poll reveals millennials and Gen X still drive alcohol sales in restaurants, while Gen Z mixes drinks, formats, and expectations. Alcohol may still be the default for many American diners ...

As liquor brands look to break through in a competitive market, a new study shows that NBA and NHL radio listeners are not only more likely to recall alcohol ads they heard on AM/FM – they’re also ...