AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same ...

Learn more about the new tool on AWS, which allows businesses to create custom AI chatbots to help customers find products.

Amazon has released a new AI assistant within its shopping app to help out customers — and it’s called Rufus. In a Thursday statement, the tech company described Rufus as an expertly trained shopping ...

AWS Agentic Shopping Assistant, or ASA, combines several of the cloud giant’s AI products with professional services.  ASA is ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Alexa for Shopping is a new personalized AI shopping assistant in the Amazon search bar that replaces its Rufus assistant.

Like countless other tacked-on AI chatbots, it repeatedly offered help few people wanted that it was barely equipped to provide.

Amazon is testing new shopping and health assistants as it dives further into generative artificial intelligence. One feature, called Interests AI, prompts users to enter conversational search queries ...