Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

In May this year, Mark Zuckerberg said that he wants advertisers to hand over their bank accounts and walk away. In his vision for Meta’s advertising future, brands would provide "no creative, no ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the ...

Amazon is making a move to have ads appear of its owned-and-operated sites. The company's display ads that serve-up on search results pages will now do the same on third-party websites including ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.

If the latest advertisement changes on Amazon's Prime Video are not enough, the e-commerce company announced a new update on what the world would expect from upcoming new ads for the streaming ...

Amazon has entered into a partnership with Snap to allow users to buy its products directly from ads on the social app, the company confirmed to TechCrunch. The news was first reported by The ...