Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

Amazon Ads introduced Complete TV, a new capability powered by artificial intelligence (AI) within its Amazon Demand-side Platform (DSP) to help media buyers manage their streaming planning and ...

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ready to team up. Amazon will give advertisers the chance to buy up ...

(Bloomberg) -- Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

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The digital giant said Tuesday that its Prime Video streaming service now reaches more than 315 million people around the world, compared with a figure of 200 million it disclosed in April of 2024.