Amazon wants to break down the barriers between watching TV and driving to the mall. The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors ...

The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — One of the best benefits of an Amazon Prime membership has been commercial-free TV but that has been changing lately. If you want to get rid of those ads, it’s an ...

Count Amazon among the streamers getting ready to court advertisers during the May week typically reserved for TV networks entering the industry’s “upfront” market. Just as Netflix did last year, ...

As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials ...

The rollout for streaming ads on Amazon Prime Video could be going better. The retail giant is already facing a class-action over the new ad-free tier that was introduced to Prime Video users on ...

(The Hill) – Amazon Prime Video began running commercials on its streaming service on Monday for users who decline to pay an extra $2.99 a month for its new ad-free option. Announcing the switch in ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (The Hill) – Amazon Prime Video began ...