American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

Were you a Kirsten stan, or was Samantha your favorite? Have you passed your dolls on to your own children? Share your ...

We're taking a trip down memory lane. USA TODAY reporters and editors dusted off their childhood American Girl dolls for a nostalgic reunion after news of the brand's latest line. On April 7, American ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

Some of my most vivid childhood memories involve my beloved American Girl dolls. My first was Felicity, a historical doll representing English colonial America. Her freckles looked like mine. I read ...

Mattel’s American Girl doll line is adding another iconic animated Disney Princess character to its lineup on Tuesday, with more on the way. Mattel announced in a press release on Tuesday that its ...