Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...

Timothée Chalamet has one question: when will he star in his own Apple TV+ project? Chalamet recently appeared in a new ad for the streaming service in a campaign called “Call Me With Timothée ...

Ahead of Apple’s Worldwide Developer Conference next week, the company is offering an update on its app ecosystem with the release of a new report detailing app earnings over the course of last year.

Global PC shipments fell 27.8% in quarter four of 2022, but Apple weathered the market plunge with only a minor decline. Macroeconomic headwinds such as increasing inflation and low consumer demand ...

The shares of Apple had a tough 2022, declining by 27% over the year, underperforming the S&P 500 which was down by about 20% over the same period. Although Apple has fared better than big tech peers ...