Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ...

Apple has unveiled its new global brand platform for Mac, “Great ideas start on Mac”, a tribute to creativity, possibility, ...

Apple's announcement of a new M5-powered version of the company's Vision Pro headset was followed shortly by the reveal of ...

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last four years ...

Apple has released its new iPhone 16 family of handsets, with the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max available across the planet right now... but ...

Since its initial launch, Apple has remained generally quiet about what the Vision Pro will offer, with the primary selling point being experiencing spatial video. Now, Apple is unveiling new ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

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Apple Wallet received a strong lineup of new features in iOS 26, including a highly requested new setting to disable unwanted notifications.

Apple TV has two brand new series premiering in the next couple weeks that have long been my most anticipated shows of the fall.