The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

If you're seeing Formula One in front of your eyes, it's not your fault - the motorsport-spec Ariel Atom 4RR gives a very good impression of the F1 racers, until you see that it’s got a second seat.

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

Ariel introduced the new Atom 4RR to celebrate the model’s 25th anniversary. The even more track-focused version of the Atom 4R will be limited to 25 units. A tuned Honda engine produces 525 hp, ...

The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago, the small British manufacturer launched the 4R. This little beast uses the same engine as a ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...