The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

Thousands gathered in San Francisco in the days leading up to the most anticipated game on the NFL calendar. But before the ...

In a study conducted by CNBC, the publication ranked the University of Texas as the most valuable athletic program in the nation, jumping above Ohio State from last year’s rankings. [Sign up for ...

CHAMPAIGN — When Josh Whitman was first hired at Illinois, he often talked about cracking a boulder in the athletics program, that every investment from ticket to sweatshirt to donation was a swing at ...

BOYNE CITY - Boyne City Public Schools has been named a recipient of the 2026 MIAAA Exemplary Athletic Program Award. The honor recognizes Michigan high school athletic programs that demonstrate ...