Digital-first philosophy that prioritizes the in-vehicle experience as the new definition of luxury.

The Audi Q9 is no secret. Several spy shots of the large SUV have been published, and the company said it's coming any time ...

BMW leads both major US reliability surveys in 2025 to 2026. Audi and Mercedes-Benz swap places between them, and the swap reveals more about each brand than the rankings themselves do. BMW is the ...

The Mercedes G-Class has been around since the 1970s, yet it’s never faced a true rival from fellow German heavyweights BMW or Audi, which is surprising considering how often all three companies ...

Audi and BMW have been fierce rivals for many decades, with both producing some of the most memorable luxury and ...

The next-generation Audi RS 6 is expected to make its way to dealers for the 2026 model year in the Avant and Sedan body ...

Audi CEO Gernot Dollner says the ‘Vorsprung durch Technik’ tagline is "increasingly defined by the in-car experience" within ...

Thomas has spent two years working in the auto journalism industry, contributing to a UK-based newspaper and writing for Euronewsweek. A full-time writer and lifelong engineering enthusiast, he now ...

Experience the future of luxury. McKenna's $50M Norwalk campus is now open, featuring the world's first new BMW showroom ...