Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

From impactful storytelling and digital-first campaigns to category-defining brand work, the e4m Automotive Marketing Awards, ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

In an era of record-high vehicle prices and extended ownership periods, the decision-making process for purchasing a vehicle is more complex than ever. To explore strategies for standing out in this ...

Digital marketing has fundamentally transformed how automotive companies engage with their customers. In an industry as fiercely competitive as automotive, the ability to swiftly adapt to digital ...

For a fifth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

DETROIT - Wrap your brain around this term: neurological marketing. Auto marketers study consumers' brain waves so as to make TV commercials more effective. It's not science fiction. It's here. Steve ...

Auto companies’ marketing spending last year appears to have declined less than some observers expected, buoyed by big branding efforts designed with the future in mind—and the transition to electric ...

For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous ...