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If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for ...

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and ...

Digital advertising has always been a game of complexity. Every platform speaks a different language, every data pipeline has its quirks, and every campaign demands endless coordination across ...

PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand ...