Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where customers expect instant approvals, funding and deliveries, customer ...

It’s about telling a cohesive story and making your customer its hero, which means taking a long hard look and updating our B2B marketing playbook. B2B marketing is about the relationship between a ...

Trust comes from showing competence, integrity, reliability and empathy in all interactions with B2B buyers. You need to demonstrate that you are a capable and knowledgeable partner. This means ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

The Voice of the Customer (VoC) is a collection of customers’ experiences, feelings, and expectations about a business, and it’s largely based upon customer feedback, reviews, surveys, interviews, and ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

North, AMP’s super and retirement platform, has appointed specialist independent B2B agency Green Hat to devise and drive its ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Data shows that B2B marketers invest far less in brand than they’d like – and far more in demand than they believe is optimal. Short-term demand and sales activations may suit the C-suite. But is ...