For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Learn what B2B data enrichment is, how it works, which tools and services support it, and how enriched data improves GTM ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...

Zalando (ETR:ZAL) told shareholders that its strategy is delivering stronger financial results, even as management ...

If you want to assess your website's design, ask one simple question: If you stripped away all the visual effects, would ...

Direct-to-consumer marketplaces have risen to generate two-thirds of B2C e-commerce sales. By capitalizing on consumer preferences for more choice and better pricing, e-commerce giants like Amazon and ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Learn what B2B intent data is, how revenue teams use it, and what to evaluate before choosing an intent data provider.

CEO Nik Storonsky told staff that business banking is now "P0" and offered GBP1,000 per employee to bring in clients. Revolut Business was 16% of 2025 revenue but grew 53% YoY.