Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Grow your sales with 2025’s best AI lead generation software. Compare top tools, automation features, and ideal use cases.

Galaxy 360 leads is the ultimate solution for salespeople, marketers, b2b email marketers, b2b cold call marketers, and b2b lead marketers. The software provides an array of tools and resources that ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Marketo's comprehensive guide to all things marketing continues with this detailed look at lead generation. In today’s complex marketing climate, lead generation has become a popular strategy to help ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually fill a form, and an even smaller number are genuinely ready to buy. Most ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...