With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI ...

Looking at the data by size of company, 17% of marketers in large B2B firms (250 employees or more) have cut agency spend due ...

The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

Discover how top B2B marketers prove impact, drive revenue, and turn marketing into a growth engine in the 2026 B2B Marketing ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The most talked-about marketing examples often come from iconic B2C brands—Sephora, ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Two common themes throughout the sessions emerged: the impact of artificial intelligence (AI) and the importance of creator ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...