Bayer Pharmaceuticals is using a not so subtle approach in showing how women can take control of heavy menstrual bleeding (HMB) in its new campaign "Seeing Red" for intrauterine device Mirena. In ...
From the opening line of the 60-second TV ad spot at the heart of its Your Decision campaign, Bayer takes a blunt approach to communicating with the audience. The campaign, which promotes its Mirena ...
NEW YORK, Oct 1 (Reuters) - The U.S. Food and Drug Administration has approved Bayer AG's Mirena intrauterine device to treat heavy menstrual bleeding in IUD users, the company and the agency said on ...
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