It does call the beer 100% safe to drink, however.

Created in anticipation of the Super Bowl, “Nature Calls” is a lager made from water infused with American black bear scat ...

Bear poop is the surprise ingredient in this new beer for the Super Bowl - The new beer will be available February 8 at the ...

It's a likely first, Columbia Sportswear said.

Courtesy Columbia Sportswear / Breakside Brewery) Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta ...

There’s another beer being brewed in Oregon that is getting some national attention for its unique ingredients. Breakside ...

Beer drinkers indulging in this year’s NFL Championships might end up with their own heads in a Super Bowl. A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next ...

Can you drink beer made with bear poop? Columbia Sportswear says yes. Discover the ‘Nature Calls’ lager launching February 8.

Breweries can get very creative when it comes to dreaming up ways to try to make their offerings stand out from a very crowded pack. However, you'd be ...

A new limited-edition lager from Columbia Sportswear and Breakside Brewery includes an unusual ingredient: bear poop. Why it ...

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.