Created in anticipation of the Super Bowl, “Nature Calls” is a lager made from water infused with American black bear scat ...

Courtesy Columbia Sportswear / Breakside Brewery) Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta ...

It's a likely first, Columbia Sportswear said.

Bear poop is the surprise ingredient in this new beer for the Super Bowl - The new beer will be available February 8 at the Super Bowl Players Tailgate in Santa Clara, California ...

Does a bear sh*t in the woods? And is it possible to make beer out of it? The answer to both of those questions appears to be "Yes" as the outdoor sportswear company Columbia has partnered with Oregon ...