I love a good marketing campaign, whether it stems from a truly clever idea or creative cross-promotion. Too often, however, the film (or other product, if we want to speak generally) does not live up ...

Along with DreamWorks new trailer for Megamind, 20th Century Fox has debuted a trailer (on Moviefone) for their newest animated movie hitting theaters a year from now, next April. Rio is about a rare ...

The Spix’s macaw achieved onscreen fame in Disney’s “Rio” as a charming parrot named Blu who travels thousands of miles in an attempt to save his species. LOS ANGELES — The Spix’s macaw achieved ...

PRESS STATEMENT FROM 20TH CENTURY FOX: The world over witnessed when a Blue Macaw named Blu domestically grew up with his companion Linda who initially does not know how to fly in the global ...

In the 2011 film Rio, a male blue macaw – one of the most endangered species on Earth – is discovered living in Minnesota and is flown all the way down to Rio de Janeiro in the hopes that he can help ...