Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. This year, Pride Month celebrations occurred amid a rising ...

Since its inception, The Body Shop has tried to distinguish itself from other makers of beauty products by touting its ethical process of using sustainable materials and shunning animal testing. But ...

The Body Shop has launched a striking new campaign to celebrate The India Edit, its first-ever India-inspired collection. Anchored by the tagline “Only in India, for You,” the campaign is a heartfelt ...

This month, Canadians may have noticed that The Body Shop has been monkeying around on the dating app Tinder. The brand has created a profile for Reggie, a Red Shanked Douc monkey from Vietnam, as ...

The Body Shop is taking another stab at the U.S. market. The brand, which has seen a slew of challenges, changes in ownership and shifts in leadership, debuted on Amazon on Tuesday as part of the new ...

The Body Shop is making its return to the United States in October after closing all doors in the market last year, with the ...

The Body Shop India, renowned for its ethical, cruelty-free beauty and personal care products, is an established name in the country’s premium beauty and skincare market. The brand, which has thrived ...