Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

We used to live in simpler times. The only brands most of us knew about were managed by big corporations: IBM, Coca-Cola, BMW. If you wanted to build a business, you wrote a comprehensive business ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Recalibrated, iterated, call it what you want. Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified ...

The key to evaluating risk factors in your plan means you must take an honest look at each section to determine its potential impact on your business. Start by learning the potential risk factors most ...

Today’s marketing landscape for contractors is vastly different than the 1990’s or even early 2000’s era. We are now planted in the digital age, ruled by search engines like Google, and mobile devices ...