Greek yogurt’s packed with protein, but since your girlfriend’s obsessed with the stuff, you’ve labeled it as chick food and kept your spoon to yourself. But get this: There’s a new protein-packed, ...

Heidi Swanson says this breakfast salad is all about the berries—if the strawberries aren't great, consider swapping with another berry, such as blackberries. Apparently, a few brands out there ...

Nothing screams masculinity quite like shirtless, hairless, physically fit men eating Greek yogurt--at least, it doesn’t seem that way to Powerful --the company behind a new all-natural snack/meal ...

Those of you who haven't spent much time reflecting on the sexual politics of fermented milk might not have realized that men needed their own yogurt brand. Subscribe to read this story ad-free Get ...

Last week on Wait, Wait... Don't Tell Me, we talked about a new yogurt for men, or brogurt, from a company called Powerful Yogurt. Here's what our panelist, comedian Jessi Klein, had to say about it: ...

Food marketers are constantly telling consumers what "real" men and women should eat. Stroll through the aisles of a grocery store and you'll be bombarded with gendered food product labels. Some ...

As if the coming wave of girl-friendly steakhouses and sports bars wasn’t ridiculous enough, here comes “brogurt”—fat-free Greek yogurt for ab-obsessed dudes who couldn’t possibly be seen housing a ...

Ooh-rah, people of the world who don’t skip breakfast, here’s Powerful, which you may have guessed by now is so much “more than a yogurt” that it’s brogurt: “In a niche typically dominated by female ...

Add Yahoo as a preferred source to see more of our stories on Google. Heidi Swanson says this breakfast salad is all about the berries—if the strawberries aren't great, consider swapping with another ...