Business Wire

A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...
Investopedia

Optimize Your Business Success With Digital Marketing

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...
Entrepreneur

Cross-Channel Marketing Can Transform Your Small Business — Here’s How to Build a Winning Strategy

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...
Forbes

2025 Marketing Trends Small Businesses Can Use To Get Ahead

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...
Entrepreneur

What Is B2B Marketing?

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...