This iteration of the buyer journey is independent, nonlinear and challenging to measure. It’s also a future that companies must prepare for.

According to Cox Automotive’s latest Car Buyer Journey Study, car buyer satisfaction reached its highest level on record in ...

The B2B sales process that exists today will become an expensive, outdated system by 2030. Here's how you can create an ...

The MarketWatch News Department was not involved in the creation of this content. ATLANTA, Jan. 13, 2026 /PRNewswire/ -- The 16th annual Car Buyer Journey (CBJ) Study, released today by Cox Automotive ...

Knowledge's new Buyer's Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into ...

As artificial intelligence reshapes discovery, brands are now being interpreted before buyers ever visit a website, read content, or speak with sales. HICKORY, NC ...

What follows is a practical, real-world playbook for first-time buyers, one that focuses on clarity before commitment, ...

Despite affordability concerns, car buyer satisfaction reached record highs in 2025 due to new technology and streamlined processes. Tariffs on imported cars and parts prompted 34% of new-car buyers ...

The home-buying experience was once defined by its predictability. Lock in a mortgage rate, insure the property, and build equity over time. That rhythm is breaking down. According to the NAHB/Wells ...

Communications and information technology vendors are trying to influence the buyer’s journey with more and better content. Communications and information technology, or CIT, vendors understand 70% of ...

I've lapsed on the Buzzword Friday feature, so it's time to resume it. Today's buzzword, or to be more correct, buzzphrase, is: "The Buyer's Journey."This one has taken over The following content is ...

Across property, retail, and B2B sales, you are still being pushed through a linear “funnel” that was designed for a slower, ...