CTV National News

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter ...
MediaPost

Pinterest, Roku Bring Pinners To CTV

Following its acquisition of tvScientific – a connected television (CTV) ad platform – earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company. In ...
Advanced Television

Report: CTV engagement growing

CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The ...
Advanced Television

Report: CTV’s data gap holding back bigger ad budgets

Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad ...
adexchanger

Higher, Further, FAST-er: CTV Will Keep On Growing In 2025

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...
MediaPost

CTV Transparency? The Search For 'Show-Level' Viewer Data

Do you know the viewership for a specific show when you placing that media buy on connected TV -- say, Paramount+, Disney+, or Peacock? Probably not. The connected TV (CTV) business does not offer up ...