Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Activision and Paramount (Skydance) recently partnered up and struck a deal to create a movie for the Call of Duty series. According to Variety, the current agreement only encompasses one CoD movie, ...

Add Yahoo as a preferred source to see more of our stories on Google. The unconventional marketing campaign for "Marty Supreme" drove strong box office results for A24. Timothée Chalamet's viral ...

Matti Robinson is a veteran of the industry originally from Finland, with nearly 20 years of writing and editing experience. His love for gaming started with the Commodore 64 and grew with each ...

PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, is raising the curtain on its first-ever comprehensive ...

The automaker tapped director Paul Hunter to create five short films in classic film genres, from action and horror to musical and sci-fi, each featuring the new car.

When Timothée Chalamet sported a giant ping pong ball on his head in a handheld-shot video shared on his socials in October, it was clear the "Marty Supreme" marketing campaign was going to be ...