My-Best-Fit machine takes 200,000 different body measurements of shoppers. May 17, 2011— -- Shopping can turn into an anxiety-fueled excursion when women find they are a size 4 in one store but a ...

If you needed to explain how human beings buy clothes to, say, an audience of aliens, you would sound fairly ridiculous. Designers turn flat fabric into 3D body coverings in a limited number of sizes ...

When it comes to shopping for clothes, many Americans don’t know what size they are. There is no standardized sizing, which has led to fitting room nightmares and billions of dollars in returned ...

CUSTOMERS bought $9.6 billion worth of apparel online in the United States last year, according to Forrester Research, the Internet consulting firm. But not one of those customers tried anything on ...

"Age and size are only numbers. It's the attitude you bring to clothes that make the difference." —Donna Karan “It doesn’t fit." One of the most used phrases for women in dressing rooms and this ...

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