Prefer Newsweek on Google to see more of our trusted coverage when you search. Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ...

Adobe Systems’ fiscal Q2 numbers are in – quarterly revenue for the Adobe Marketing Cloud suite was $283 million, a 23% increase year-over-year. Adobe expressed strength in its outlook for Marketing ...

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul.

Oracle said Thursday it has inked a deal to acquire New York-based Maxymiser, a vendor of cloud-based marketing software. Terms of the deal weren't disclosed. Maxymiser's cloud-based software lets ...

“[Prashanth Shenoy] is a proven leader that we feel can take our cloud marketing to another level,” said Mark Lohmeyer, senior vice president and general manager of VMware’s cloud infrastructure ...

Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories ...

Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. By mashing disparate technologies and content platforms, cloud marketing ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

Salesforce Marketing Cloud is best for enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain ...