Younger consumers are leaving behind relying on their favorite beverages to try new innovations and categories. The data ...

Some reasons why the consumer beverages industry is changing are the rise of contract manufacturing, health and functionality becoming more important to consumers, and flexible distribution channels ...

Coffee is America’s everyday essential, carbonated soft drinks are consumers’ go-to indulgence, and Gen Z prefers intentional imbibing, according to the inaugural Keurig Dr Pepper State of Beverages ...

Functional beverages risk overwhelming consumers in a crowded market. Brands can respond by making messaging simple, clear ...

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year ...

Of US consumers surveyed, 58% say they are paying attention to ingredients. Forty-five percent of Brazilians have used AI to recommend beverages in the past year compared with 27% in the US. Fifty-two ...

For the tenth consecutive year, American consumers have made bottled water the nation’s #1 packaged beverage, new data from the Beverage Marketing Corporation (BMC) shows. Bottled water outsold, by ...

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more ...

Premium beverages are going from strength to strength in 2026. From luxury hot chocolate to celebrity-backed spirits, beverages that offer consumers a little bit of quality are flourishing even in a ...

According to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy, global consumers’ intent to buy food and beverages online increased 44 ...

Diverse, highly educated, open to new experiences and eager to explore, the Millennial demographic group is already having a significant impact on the adult beverage industry. All members of the ...

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ...